F&B's decades in hospitality start-up and management can benefit you (and save you significant effort and resources).

Restaurant concept development involves balancing your operation's strengths and limitations against existing competitive conditions, allowing for your level of expertise/experience and the budget allocated.

Long-term profitability relies heavily on the original concept - and F&B can help you get it right up-front, so you get more out over time. We will work with you to create your concept, unique brand personality and feel, satisfying the needs of your target audience.

5-phase process: 

Phase 1 - Practical Research
F&B performs background work to establish general realities of your operation, including economic and demographic surveys, customer traffic patterns, visibility and access, physical limitations and architectural features, proposed equipment installation, utility (gas/power) availability, etc.

Phase 2 - Market Research
F&B visits competitive/complementary providers; reviews restaurants outside your market catchment for elements of interest or value; and identifies of strengths, weaknesses and voids (opportunity areas) in your market.

Phase 3 - Synthesis
F&B digests all information gathered in Phases 1 and 2 to arrive at the final Restaurant Concept, including recommendations for naming, branding, basic marketing direction, menu prototyping, price pointing, trading period, service style, bar, uniform, operating profile, "point of difference" (your defining product/service which separates your operation from its competitors), music, development budget and other related elements which define the concept and its launch.

Phase 4 - Documentation
F&B collates all information in a summary report which clearly defines the concept and assists you to make key investment and start-up decisions. Importantly, this is a blueprint for launch and ongoing operations.

Phase 5 - Follow up
F&B's role continues for as long as you wish - we add most value when able to regularly review and "fine tune" operations over time.